Countries, Oceania

NSW is on brand but strewth CU in the NT?

Bonzer mate. NSW is on brand but strewth CU in the NT?

Well, which drongo came up with that slogan for Australia’s Northern Territory?

News that New South Wales has bounced back from Covid with higher numbers represents a G’Day all right for Sydneyites.

The International Visitor Survey by Tourism Research Australia (TRA) shows there were 3.7 million international visitors March to March.

And what’s important to the travel biz they stayed 95.2 million nights and spent $11.8 billion.

While there were 694,400 international visitors to regional NSW, who stayed 15.3 million visitor nights and spent $1.1 billion.

Aussie neighbours

Flash: Sydney Opera House

Sydney obviously is the main draw with its Opera House, Harbour Bridge and Bondi Beach.

Which means that the other regions have to fight for the visitors.

With the historic rivalry between NSW and Victoria meaning that when it comes to our custom they’re not good neighbours.

Aussies’ plus one: The Topdeck booze bus

While regions such as the Northern Territory go under the radar.

Now in our experience of Aussies gleaned from Topdeck booze buses to the Oktoberfest in Munich.

They respond to a challenge with choice bar room bravado and language.

The top end

Rockin’: Uluru

And so was born CU in the NT.

Not that the burghers of the Northern Territory appreciated the slogan.

Keen as they were to portray a changing image from a boorish earthiness to a family friendly destination.

Bathtime: NT lads have some mad fun

But, of course, it has had the opposite effect with the CU in the NT underground movement drawing more attention.

And steering us in the direction of the best things to do in the Northern Territory which CU in the NT call ‘the top end’.

Northern stars

Taking the Mick: The other Bushwhacker

Of course, its biggest calling card is Uluru, or Ayers Rock as it was known old school.

But also the camel tours, the wildlife adventures and helicopters, balloons and skydiving.

A stubbie: NT drinking den Daly Waters

While, of course, as this Oz CU in the NT recommends its watering hole institution, the Daly Waters bar, 900 kilometres north of Alice Springs and 600kms south of Darwin.

And meet a real-life Crocodile Dundee, Andrew Ucles, billed as the man who trekked 42kms solo trek through Arnehm Land.

Now as is the way of it, don’t we always like to show off where we’ve been or are connected?

And so if you want to have some fun with a CU in the NT brand then you can order in their merch too.

Yes, we delight in Sydneyites popularity.

And say. NSW is on brand but strewth CU in the NT?

 

 

 

 

 

 

 

 

 

 

 

 

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