Countries, Oceania

NSW is on brand but strewth CU in the NT?

Bonzer mate. NSW is on brand but strewth CU in the NT?

Well, which drongo came up with that slogan for Australia’s Northern Territory?

News that New South Wales has bounced back from Covid with higher numbers represents a G’Day all right for Sydneyites.

The International Visitor Survey by Tourism Research Australia (TRA) shows there were 3.7 million international visitors March to March.

And what’s important to the travel biz they stayed 95.2 million nights and spent $11.8 billion.

While there were 694,400 international visitors to regional NSW, who stayed 15.3 million visitor nights and spent $1.1 billion.

Aussie neighbours

Flash: Sydney Opera House

Sydney obviously is the main draw with its Opera House, Harbour Bridge and Bondi Beach.

Which means that the other regions have to fight for the visitors.

With the historic rivalry between NSW and Victoria meaning that when it comes to our custom they’re not good neighbours.

Aussies’ plus one: The Topdeck booze bus

While regions such as the Northern Territory go under the radar.

Now in our experience of Aussies gleaned from Topdeck booze buses to the Oktoberfest in Munich.

They respond to a challenge with choice bar room bravado and language.

The top end

Rockin’: Uluru

And so was born CU in the NT.

Not that the burghers of the Northern Territory appreciated the slogan.

Keen as they were to portray a changing image from a boorish earthiness to a family friendly destination.

Bathtime: NT lads have some mad fun

But, of course, it has had the opposite effect with the CU in the NT underground movement drawing more attention.

And steering us in the direction of the best things to do in the Northern Territory which CU in the NT call ‘the top end’.

Northern stars

Taking the Mick: The other Bushwhacker

Of course, its biggest calling card is Uluru, or Ayers Rock as it was known old school.

But also the camel tours, the wildlife adventures and helicopters, balloons and skydiving.

A stubbie: NT drinking den Daly Waters

While, of course, as this Oz CU in the NT recommends its watering hole institution, the Daly Waters bar, 900 kilometres north of Alice Springs and 600kms south of Darwin.

And meet a real-life Crocodile Dundee, Andrew Ucles, billed as the man who trekked 42kms solo trek through Arnehm Land.

Now as is the way of it, don’t we always like to show off where we’ve been or are connected?

And so if you want to have some fun with a CU in the NT brand then you can order in their merch too.

Yes, we delight in Sydneyites popularity.

And say. NSW is on brand but strewth CU in the NT?

 

 

 

 

 

 

 

 

 

 

 

 

America, Asia, Countries, Oceania, South America

Joby Aviation lost in translation

And how those of us of a Scottish variety sniggered how Joby Aviation got lost in translation.

A jobby, as Glasgow’s second most famous son, Billy Connolly, revealed to the world is the contents of your bottom.

But there is nothing crap about the all-electric aircrafts for commercial use that are coming to Scotland.

Flying by the seat of your pants: The Joby

As we reported in the Daily Record the The Joby is a five-seat, piloted electric vertical take-off and landing (eVTOL) aircraft.

And it has a maximum range of 150 miles and a quiet acoustic profile.

Now we imagine the new aircraft will be s***-hot but perhaps they should rebrand for Scottish fliers.

All of which has us reflecting on the brands which we have seen lost in translation.

C U Next Tuesday

We swear by it: Northern Territory

Northern Territory, Australia: And I’m indebted to the doyen of Irish travel writers Eoghan Corry for clueing me in on this historical brand gaffe.

Now everyone is an expert after the event and the same mistook visited an old, and much-respected, boss.

When he cropped a picture of an England flag for an old newspaper so the ‘S’ and the ‘Horpe’ got cut from sCunTthorpe.

Coors fails sniff test

Colorado cool: But they’re too hip for the Spanish

Golden, Colorado, USA: And the Golden nectar with the taste of the Rockies will slake your thirst like few other beers.

The Coloradans, as anyone who has been out there will tell you, have a lifestyle and language all of their own.

But it doesn’t always translate, and their ‘Turns it loose’ slogan means ‘you will suffer from diarrhoea. Sloppy!

Fly solo

Grounded: Braniff

Braniff International, North America: And one from the vaults here when Braniff ran routes.

Primarily in the midwestern and southwestern United States, Mexico, Central America and South America before expanding into Asia and Europe. 

They ran an advert in Spanish boasting of their leather seats and urging passengers to fly ″en cuero,″ or ″in leather.″

Only the similar ″en cueros″ means ″naked,″ and when pronounced on radio or television, the two terms sound identical.

In the Nip

Wide-eyed and innocent: Kinki Nippon

Kinki Nippon Tourist Company, Japan: Japan‘s second largest tourist agency hadn’t factored in the Western World’s less prudish attitudes.

And they began receiving requests for unusual sex tours.

Upon finding out why, the owners of Kinki Nippon Tourist Company decided to go with KNT in English-speaking countries.

Road tripped

Put the brakes on: Ford’s gaffe

Ford, Detroit, USA: Now many of us love a road trip and Henry can lay claim to changing American society with his Model T which you can see in Motor City.

Alas, again the Iberian languages caught marketers out, this time the Portuguese tongue.

Ford blundered when marketing the Pinto in Brazil, unaware that the term means male genitals in Brazilian Portuguese.

These are brand new too

Black name: The Negro licquorice

Along the road we’ve come across a Wanktunnel in Bavaria, an ISIS chocolate bar in Brussels airport and Negro licquorice in Croatia.

Share with us the brands which you’ve seen that have tickled your fancy, as it were.

Because how Joby Aviation got lost in translation is not an isolated incident.