America, Asia, Australasia, Countries, South America

Joby Aviation lost in translation

And how those of us of a Scottish variety sniggered how Joby Aviation got lost in translation.

A jobby, as Glasgow’s second most famous son, Billy Connolly, revealed to the world is the contents of your bottom.

But there is nothing crap about the all-electric aircrafts for commercial use that are coming to Scotland.

Flying by the seat of your pants: The Joby

As we reported in the Daily Record the The Joby is a five-seat, piloted electric vertical take-off and landing (eVTOL) aircraft.

And it has a maximum range of 150 miles and a quiet acoustic profile.

Now we imagine the new aircraft will be s***-hot but perhaps they should rebrand for Scottish fliers.

All of which has us reflecting on the brands which we have seen lost in translation.

C U Next Tuesday

We swear by it: Northern Territory

Northern Territory, Australia: And I’m indebted to the doyen of Irish travel writers Eoghan Corry for clueing me in on this historical brand gaffe.

Now everyone is an expert after the event and the same mistook visited an old, and much-respected, boss.

When he cropped a picture of an England flag for an old newspaper so the ‘S’ and the ‘Horpe’ got cut from sCunTthorpe.

Coors fails sniff test

Colorado cool: But they’re too hip for the Spanish

Golden, Colorado, USA: And the Golden nectar with the taste of the Rockies will slake your thirst like few other beers.

The Coloradans, as anyone who has been out there will tell you, have a lifestyle and language all of their own.

But it doesn’t always translate, and their ‘Turns it loose’ slogan means ‘you will suffer from diarrhoea. Sloppy!

Fly solo

Grounded: Braniff

Braniff International, North America: And one from the vaults here when Braniff ran routes.

Primarily in the midwestern and southwestern United States, Mexico, Central America and South America before expanding into Asia and Europe. 

They ran an advert in Spanish boasting of their leather seats and urging passengers to fly ″en cuero,″ or ″in leather.″

Only the similar ″en cueros″ means ″naked,″ and when pronounced on radio or television, the two terms sound identical.

In the Nip

Wide-eyed and innocent: Kinki Nippon

Kinki Nippon Tourist Company, Japan: Japan‘s second largest tourist agency hadn’t factored in the Western World’s less prudish attitudes.

And they began receiving requests for unusual sex tours.

Upon finding out why, the owners of Kinki Nippon Tourist Company decided to go with KNT in English-speaking countries.

Road tripped

Put the brakes on: Ford’s gaffe

Ford, Detroit, USA: Now many of us love a road trip and Henry can lay claim to changing American society with his Model T which you can see in Motor City.

Alas, again the Iberian languages caught marketers out, this time the Portuguese tongue.

Ford blundered when marketing the Pinto in Brazil, unaware that the term means male genitals in Brazilian Portuguese.

These are brand new too

Black name: The Negro licquorice

Along the road we’ve come across a Wanktunnel in Bavaria, an ISIS chocolate bar in Brussels airport and Negro licquorice in Croatia.

Share with us the brands which you’ve seen that have tickled your fancy, as it were.

Because how Joby Aviation got lost in translation is not an isolated incident.

 

 

 

America, Countries, Europe, Skiing, Sport

A broom to sweep the Alpine bar

You trudge the peaks to the top of Europe only to be handed a broom to sweep the Alpine bar.

This broom though is a curling accessory, you have a stone in hand and a circle on the ice rink to target.

It’s not what you’d expect when you are escorted through the curtain of the Ice Bar.

At the top of the Jungfraujoch in Switzerland.

But you’ve got a Swiss dram (yes, really) at the bar.

To warm and energise you for your initiation in the ancient Scottish game.

Ice bowls

Sweep crack away: The Curling

Aye, ice bowls, as it is sometimes dismissively referred, was invented (as everything is) in Scotland.

When an ice skating religious minister glided across Duddingston Loch…

Well, that can’t be proved definitively.

Scottish style: The Skating Minister

But do check out the Henry Raeburn painting at the Scottish National Gallery in Edinburgh.

Curling has us in our grip every four years when Scots Olympians take over Britain and our curlers swap their Saltires for Union Jacks.

Alas, just like golf which we also gave to the world, the world learned to do it better.

As evidenced in Beijing just now.

A Scottish gift to America

Stone me: And a bullseye

And we’ve struggled recently to replicate the success of Golden Girl Rhona Martin from the Salt Lake City Games in 2002.

Unsurprisingly as the Scottish footprint is all over the States the Americans are among the world’s leading curling nations.

And news comes to us from winter sports centre Lake Tahoe of how much more they put into the game and all winter sports.

With 17 of the US team calling the base in the Nevada/California border calling Lake Tahoe its home.

Learn to curl

Dark Destroyer: Curltime Jimmy in Switzerland

Helpfully the good folk of Lake Tahoe are offering help to curl and saying you’ll be able to show off on the next Zoom meet.

The rest (to get out there) you’ll have to ask your friendly neighbouring travel agents about.

Drams are made of this: Whisky in the Alps

Now, if you’re lucky enough to live in Scotland then you will be able to take your first baby steps in winter sports.

I’ve done it myself and yes with my old friends in Ireland Topflight for Schools, it has led me to the Winter Olympics.

Bavarian Games

Get your skis on: Channeling the 1936 Games

Albeit Hitler’s 1936 Games at Garmisch-Partenkirchen in Bavaria.

Where pictures of the winners adorn the walls of the showpiece restaurant in the town.

A page in history: German Olympic winner

And the centrepiece is the ski jump.

Maybe better sticking on firm ground (or ice).

Hand me a broom to sweep the Alpine bar.