America, Asia, Countries, Oceania, South America

Joby Aviation lost in translation

And how those of us of a Scottish variety sniggered how Joby Aviation got lost in translation.

A jobby, as Glasgow’s second most famous son, Billy Connolly, revealed to the world is the contents of your bottom.

But there is nothing crap about the all-electric aircrafts for commercial use that are coming to Scotland.

Flying by the seat of your pants: The Joby

As we reported in the Daily Record the The Joby is a five-seat, piloted electric vertical take-off and landing (eVTOL) aircraft.

And it has a maximum range of 150 miles and a quiet acoustic profile.

Now we imagine the new aircraft will be s***-hot but perhaps they should rebrand for Scottish fliers.

All of which has us reflecting on the brands which we have seen lost in translation.

C U Next Tuesday

We swear by it: Northern Territory

Northern Territory, Australia: And I’m indebted to the doyen of Irish travel writers Eoghan Corry for clueing me in on this historical brand gaffe.

Now everyone is an expert after the event and the same mistook visited an old, and much-respected, boss.

When he cropped a picture of an England flag for an old newspaper so the ‘S’ and the ‘Horpe’ got cut from sCunTthorpe.

Coors fails sniff test

Colorado cool: But they’re too hip for the Spanish

Golden, Colorado, USA: And the Golden nectar with the taste of the Rockies will slake your thirst like few other beers.

The Coloradans, as anyone who has been out there will tell you, have a lifestyle and language all of their own.

But it doesn’t always translate, and their ‘Turns it loose’ slogan means ‘you will suffer from diarrhoea. Sloppy!

Fly solo

Grounded: Braniff

Braniff International, North America: And one from the vaults here when Braniff ran routes.

Primarily in the midwestern and southwestern United States, Mexico, Central America and South America before expanding into Asia and Europe. 

They ran an advert in Spanish boasting of their leather seats and urging passengers to fly ″en cuero,″ or ″in leather.″

Only the similar ″en cueros″ means ″naked,″ and when pronounced on radio or television, the two terms sound identical.

In the Nip

Wide-eyed and innocent: Kinki Nippon

Kinki Nippon Tourist Company, Japan: Japan‘s second largest tourist agency hadn’t factored in the Western World’s less prudish attitudes.

And they began receiving requests for unusual sex tours.

Upon finding out why, the owners of Kinki Nippon Tourist Company decided to go with KNT in English-speaking countries.

Road tripped

Put the brakes on: Ford’s gaffe

Ford, Detroit, USA: Now many of us love a road trip and Henry can lay claim to changing American society with his Model T which you can see in Motor City.

Alas, again the Iberian languages caught marketers out, this time the Portuguese tongue.

Ford blundered when marketing the Pinto in Brazil, unaware that the term means male genitals in Brazilian Portuguese.

These are brand new too

Black name: The Negro licquorice

Along the road we’ve come across a Wanktunnel in Bavaria, an ISIS chocolate bar in Brussels airport and Negro licquorice in Croatia.

Share with us the brands which you’ve seen that have tickled your fancy, as it were.

Because how Joby Aviation got lost in translation is not an isolated incident.

 

 

 

America, Countries, Europe, UK

Peake of our Space powers

Some good news… we’re at the Peake of our Space powers and astronaut Tim is only going to be spreading the word on a tour of Europe.

Britain’s most famous spaceman is the guest of honour at the London leg of the European Space Agency Space Station Earth show.

At the Royal Albert Hall on May 15.

Flying the flag: Sir Tim Peake

Award-winning film and composer Ilan Eshkeris (David Attenborough’s The Perfect Planet, The Young Victoria; Stardust) otherworldly music provides the backdrop.

While Sir Tim will showcase photos and films he and other astronauts took aboard the International Space Station.

The European Space Agency

Float on: Drifting in space

At each stop on the tour, a European Space Agency astronaut will hold a pre-show.

With, yes, Sir Tim up in his home capital of London.

And the thing about Space shows is they don’t scrimp on space.

So the rare footage will be projected across three massive screens with a light show to create an incredible experience.

Out of this world

Suits you: A Space Odyssey

If you haven’t heard Ilan’s music before you might be wondering about what you’ll get.

Think Kraftwerk, Jean-Michel Jarre, 2001: A Space Odyssey, and Fantasia.

And what has Tim in mind for us: ‘There aren’t many words that can truly describe the beauty of seeing Earth from space.

‘But Space Station Earth attempts to do this, using music and video, to capture the emotion of human spaceflight and exploration.’

Work together

Station to Station: International Space Station

Five partner Space Agencies helped build the International Space Station, which now involves people from more than 15 countries.

And is the world’s largest international cooperative program in science and technology.

It has been permanently occupied by people from these different countries, working together for over 20 years.

‘It is both a pinnacle of human achievement and a beacon of hope that is a testament to what we can achieve when we work together.

Space age: With NASA

‘It has been said that living on the space station you realise that if you don’t look after the vessel you are travelling in and you don’t look after your fellow travellers, you won’t survive the journey.

‘Then, when you look down upon Earth, you realise that the same is true.

‘We have to look after this planet we’re travelling on and we have to look after each other in order to survive the journey.’

Tour de force

And now for the science bit: And how do they do that?

Somebody put this man on the phone to Vladimir Putin.

And if you can’t wait until then you can catch the show on May 12 at AFAS Live, Amsterdam.

And at Palais 12, Brussels on May 13.

Ah, yes, we are at the Peake of our Space powers.

 

 

 

Culture, Europe, Food, Food & Wine, Ireland, UK

Hungry and Thursday – A dog’s dinner

No, I’m not complaining about the fare I’m being served up here during lockdown… I’ll leave that to the Son and Heir.

It’s just that my dog-mad extended Irish and American family have been preparing for the reopening of restaurants by flagging up how their pets have been coping in lockdown.

Well, is the answer if Harry and Coco are anything to go by.

Few are as barking about their pooches as the Americans and the Japanese but where they lead (sorry) the way we have followed.

So here’s my five top of the pups (there’s more of this!).

New Bark, New Bark

Paws for thought. Credit: Jenna Murray/IGC Hospitality

The Wilson NYC, New York: And where I first encountered puppy pampering and pedicures down on the block on Rockville Center in Long Island when I first visited the Big Apple in my first summer after school.

And only in America as they say because puppies never got their nails painted in Glasgow!

I’m glad to say that the New Yorkers still treat their pets as Top Dogs.

And Halloween gives them the perfect chance to dress their pups up as Superman, Batman and other superheroes down on Battery Park.

This Chelsea favourite sees the maitre d’ (for dog) put your pet up at the high table and treat them to a distinct dog menu.

With fancy options like a 16-ounce grilled ribeye steak for $42, pan-roasted salmon for $28, and grilled chicken breast for $16.

All on the restaurant’s side patio and front terrace, where their pet humans order their own steak off the regular menu. See https://thewilsonnyc.com, http://www.nycvb.com and Old New York: Hamilton.

Indian pup trick

Puppychino, New Delhi: The Indians have a religious love for their animals which is endearing but surprising for those not brought up around animals.

Such as my Dear Old Dad who baulked at the bus driver who stopped the No. 52 while a cow ambled across the road. Before getting off his coach to do a dump in the street and get back on.

This is Puppychino and it is one of many cafes and restaurants around India where the animal is put first, rather than in some establishments I’ve been in where you’re treated like an animal.

See https://www.zomato.com/ncr/puppychino-dog-friendly-cafe-1-shahpur-jat-new-delhi, http://www.incredibleindia.com and Yoga-dabba-do – International Yoga Day.

Japanese growl

Your table’s ready, Sir

Mame-Shiba, Cafe, Harajuku, Tokyo: Now Japan’s culture of low tables and sheer eccentricity lends itself admirably to dog cafes and restaurants.

And these guys are in doggie heaven…

The entry fee covers entrance, a drink and a time slot of 30 minutes with your favourite furry friend. Get there early to avoid long queues. See http://brangista.j-server.com/BRAOWLCATF/ns/tl.cgi/http://owls-cats-forest.com/free/mameshiba-harajuku?SLANG=ja&TLANG=en&XMODE=0&XCHARSET=utf-8&XJSID=0 and https://www.gotokyo.org/en/index.html and https://www.japan.travel/en/uk/.

Don’t mess with Le Toutou

You big softie

Le Toutou, Brussels: So Le Toutou means doggie, but you knew that, right?

And there’s no distinction between doggies and humans here.

With both being treated to a choice of dishes from pasta or rice to vegetables, beef or chicken, all being high in fibre and low in salt.

The pooches though get their own beer, as they should, Red Dog.

It’s an energy beer which is described as the ‘subtle taste of bone marrow’. Visit https://visit.brussels/en and In Flanders fields.

Old Barkie

Dog-tired

Edinburgh Chihuahua Cafe: Billing itself as Scotland’s first dog cafe its owners are barking about two things…

Cakes and dogs, and chihuahuas to be precise.

They advertise that resident Chihuahuas will roam freely amongst guests.

For you to pet, cuddle, play with, take photos or simply observe and enjoy.

Just what Edinburgh’s most famous doggie, Greyfriars Bobby, would think of the Chihuahuas getting all this pampering…

Don’t worry though Bobby, you’re still No. 1.

Bobby and Jimmy

And we’ll never stop patting you, although kissing his nose has left it to wear away!

See https://edinburghchihuahuacafe.co.uk/product/thanks/ https://edinburgh.org, http://www.visitscotland.com and Edinburgh – an old friend and Putting these statues on a pedestal.