It is one of the challenges of a travel advisor to promote a destination at a time of disruption and tragedy, and so it is with the Valencia region, and in particular party favourite Benidorm after the floods.
Spaniards are, surprisingly to many visitors, accustomed to rains but not on this scale.
And we will leave it to others to pour over whether climate change is to blame.
And if it has contributed to the heatwaves across the world.
But just as I wrestled with how to promote Miami after their hurricanes and countless other forces majeures.
Then so it is right and informative to flag up what we can look forward to coming up in this part of south-east Spain, and especially Benidorm after the floods.
Particularly as our embattled amigos dropped their plans for next year in our inbox.
With Benidorm prepping for a party year in 2025 all of which will be a treat for those who follow the TV series.
Music to the ears
Now for those of us of a certain age our first introductions to Spain corresponded with party hit and Eurovision favourite Viva Espana hitting the charts.
And Benidorm gets right into the swing of 2025 with a Euro staple, playing host to the competition to pick Spain’s entry.
Live performances, concerts, and interactive fan activities make this week-long celebration from January 30-February 1 an unmissable experience for music enthusiasts.
The Benidorm Lowdown
The Low Festival is your summer sizzler with a line-up of national and international bands.
With three days of unforgettable performances.
And music fans partying to a dynamic mix of genres which draws thousands from around the world.
Fiestas and fancy dress
Pencil in the Fiestas de Benidorm, the heart of Benidorm’s cultural calendar, from November 8-12.
When the locals will throw parades, dances and street performances all in the name of city patron saints, the Virgin of Suffrage and Saint James.
While if it’s a fancy dress party you’re after then dig out your outfit for Benidorm’s Fancy Dress Party on November 13.
When it becomes the capital of costume parties for a day.
And nobody would dare rain on their parade.
Ryanair flies to nearby Alicante from £27.99.