Ask an Irishman for directions and they might tell you ‘Oh, I wouldn’t start from here’… Irish road trips really are the best craic.
Irish humour is renowned the world over and in my 13 years in Ireland I took away that their greatest export was their craic.
And it makes sense that Tourism Ireland have put the fabled craic at the centre of their latest campaign.
On the road… their country roads.
The Irish country roads I have travelled all my life.
Tourism Ireland has partnered with Channel 4 to create a new mini-series, called Stand Up Road Trip.
A funny thing happened
Comedians Seán Burke and Suzi Ruffell drive across Ireland squirrelling away the funny things they hear.
All so they can gather enough material for a stand-up show in Limerick.
Beginning in Ireland’s Ancient East our deadly duo head into Ireland’s Hidden Heartlands and on to the Wild Atlantic Way.
Seán and Suzi have prepared no jokes for the show so are relying on the punters to write their gags.
The digital-first mini-series includes three episodes, which will be available to view on Channel 4’s YouTube channel.
The episodes will also be promoted on the Channel 4 streaming platform, as well as on Channel 4’s Facebook, Instagram and TikTok.
And they are hoping to pull in 6.4 million views.
A drive through the ages
In the first episode, viewers follow Seán and Suzi as they visit Newgrange with its neolithic chamber.
Before taking in the Carlingford Oyster Company (insert your own gag).
The first part of the comedians odyssey is here.
Episode two will go live on 5 October and episode three on 19 October.
